What challenges does cultural diversity present for social psychology Essay

What challenges does cultural diversity present for social psychology - Essay Example nguage also plays a part in this discussion because it is an intricate part of what makes up a culture and the language can help or hinder an individual or group as they attempt to acclimate themselves in different circumstances. Some of the work that has been done in this area is through the use of cultural models and cultural theories. One of the theories is the social schema theory. According to Wikipedia, the social schema theory helps the individual when they are in familiar situations. This brings all of the information to the individual that is relative to their current experience. "Schemas unique to individuals are created from personal experiences, whereas those shared by individuals are created from various types of common experiences" (Garro, 2000 cited in "Cultural Schema Theory" ). Garro also says that this theory helps to understand why some people have more knowledge than others. The more conversations individuals have with each other, the more information they obtain about the culture (Garro cited in Rodriguez, 2005, p. 7). Britt and Heise (1997) write about this theory in relationship to pride in culture. They support that pride and shame are related because they both can be results of how the individual perceives them. Through this they develop their understanding of their culture and their emotions help them to understand how to act inside the culture. The last part of this theory says that there are three states that people have when getting information: The situation works with an example. When people go into any type of situation whether it is cultural or business, they understand going in that they have a role to play and others have a similar role. If someone within the group acts out, they will be interrupting the reference state and that behavior will be deflected to bring the situation back to the reference state. Deflection of the situation is always relative to how much disruption is occurring. These are just a few of the theories

Strategic management Essay Example | Topics and Well Written Essays - 3500 words

Strategic management - Essay Example Apart from these airlines, British Airways also supports varied other airlines as well such as Cambian Airways and Northeast Airways. Along with scheduled services, British Airways is also affianced in the functions of both international and domestic carrier of freight, ancillary services and mails. It is the largest airline of the UK, which includes a fleet size of 234. British Airways is also a constituent of the ‘FTSE 100 Index’ (British Airways, n.d.). British Airways is the ‘flag carrier’ airline of the United Kingdom and so it is also referred as a national carrier. It is a premium airline of the UK which flies to more than 300 destinations all over the globe comprising total number of customer base of 32 million in the year 2009-2010. Hence, it earned total revenue of ?8 billion in the year 2009-2010, which reveals that it is quite successful as compared to other apparent airways of the UK. Therefore, it is the market leader in this sector in the UK ( British Airways. 2010). Apart from this, via its varied types of functions and alliance partners such as Qantas of Australia, TAT European Airways of France and US Airways of the United states, British Airways encompasses to serve its customers outstanding services at every point. Thus, the underlining fact is to satisfy the customers and to enhance their loyalty and dependency over British Airways, which is extremely essential to retain its position in the market of the UK as well as the world in long run. Moreover, it also attempts to augment its operational performance and the quality of practices in order to fulfil customer needs and desires (British Airways, n. d.). This report mainly highlights the varied aspects and importance of British Airways in a brief way. Moreover, a detailed analysis explaining the success story of British Airways is also described with the help of various strategic tools such as PESTLE analysis, Porter’s five forces model and value chain analys is. Moreover, the business strategy of British Airways is also evaluated in an explicit way with the help of Porter’s generic strategies. Certain recommendations are also provided to the managers for further growth and development. Analysis of British Airways British Airways is a reputed airline of the UK and is operated under the parent organisation named International Airline Group (IAG). It is functioning with a common objective of offering an excellent experience of flying to the customers by serving eminent services. This facilitates British Airways to enhance its brand image and identity among other airline players in the market of the UK (British Airways. 2010). In the subsequent segment, the organisation i.e. British Airways is critically analysed in order to evaluate the underlining factors of its success. This can be possible by evaluating both the external and internal factors of British Airways with the help of PESTLE analysis. PESTLE Analysis PESTLE analysis is a vital marketing tool, which is utilised to judge the market conditions. It also helps to detect how various factors such as political, economic, technological, social and environmental factors prove